Firm offering Beer Brand Identity webinar

Dickinson Wright will hold a webinar titled "Beer & Wine Branding: Eight Things Almost No One Will Tell You" at 2 p.m. on Wednesday, Jan. 13. The one-hour webinar will detail the important elements of branding in the beer and wine industry. Winemakers and brewers have an instinctive grasp on the importance of establishing a strong brand identity, and many articles, blogs and websites offer advice on the subject. But almost none of these sources touch on eight crucial aspects of brand creation and protection. Learning objectives include: - Learn how to avoid critical mistakes winemakers and brewers make when naming their products. - Learn how to make sure marketing efforts aren't driving customers to the competition. - Learn how to minimize the risk of receiving cease-and-desist letters from lawyers. - Discover the simple, inexpensive way to insure brand identity. For additional information and to register, visit the Dickinson Wright website at http://www.dickinson-wright.com/events/beer-and-wine-branding-eight-things. Published: Mon, Dec 28, 2015

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