New FDA rules designed to curb access to tobacco for children, teens

On March 18, 2010, the U.S. Food and Drug Administration (FDA) Center for Tobacco Products issued a final rule that contains a broad set of federal requirements designed to significantly curb access to and the appeal of cigarettes and smokeless tobacco products to children and adolescents. The new rule became effective June 22, 2010 and prohibits the sale, distribution and marketing of cigarettes and smokeless tobacco to youth as follows. Sale and Distribution Regulations * Prohibits the sale of cigarettes or smokeless tobacco to people younger than 18 * Prohibits the sale of cigarette packages with fewer than 20 cigarettes * Prohibits the sale of cigarettes and smokeless tobacco in vending machines, self-service displays or other impersonal modes of sales, except in very limited situations * Restricts free samples of cigarettes or smokeless tobacco products Marketing Regulations * Prohibits tobacco brand name sponsorship of any athletic, musical, social or cultural event, or any team or entry in those events * Prohibits gifts or other items in exchange for buying cigarettes or smokeless tobacco products/advertisements * Requires that audio ads use only words with no music or sound effects * Prohibits the sale or distribution of items, such as hats and tee shirts, with tobacco brands or logos Published: Thu, Jul 1, 2010

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