PHOTO COURTESY OF WARNER NORCROSS AND JUDD
Melnick joins Warner Norcross as Marketing and Business Development Director
With more than 25 years of experience in the legal industry, Joseph J. Melnick has joined Warner Norcross and Judd LLP as director of marketing and business development.
Melnick will oversee the firm’s marketing, business development and communications initiatives. He and his team will be responsible for developing and implementing a strategic blueprint for growth to support 230-plus attorneys in 32 industry groups and practice areas. Melnick will split his time between Grand Rapids and Southfield, as well as in the firm’s other regional offices.
“We are very pleased to welcome Joe to our team,” said Douglas A. Dozeman, managing partner. “He brings tremendous expertise in all aspects of marketing and business development to the firm, along with extensive experience working in the legal field. Joe has deep connections in the Metro Detroit market, which remains a key growth area for Warner Norcross. We look forward to putting his knowledge and skills to work in the coming months.”
Prior to joining Warner Norcross, Melnick served as both an independent consultant and an in-house director for national and regional law firms. Most recently, he served as president/managing director of KNC Strategies, LLC in Detroit, a consulting firm that provided business development, strategy and marketing services to legal and other professional services firms, as well as nonprofits.
Melnick also led business development initiatives for Honigman and Butzel Long, in the Detroit offices of both of these AmLaw 200 firms.
A leader in his field, Melnick has authored and presented dozens of marketing and strategic planning articles and seminars for professional journals and conferences, including the 2015 National Legal Marketing Association Conference.
He is a member of the Legal Marketing Association and the Marketing and Sales Executives of Detroit; he currently sits on the International Advisory Board of the Automation Alley Technology Consortium and the International Business Attraction Committee for the Detroit Regional Economic Partnership. He also serves on the Michigan community advisory board and was state advocacy chair for the American Diabetes Association.
Melnick holds a BA from New College of Florida in Sarasota and an MBA from Tulane University.
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