Hundreds of millions of businesspeople use LinkedIn daily, not only to forge connections and nurture relationships, but also to search, assess, and choose reliable professionals. Understanding how best to use LinkedIn will give individuals an edge in tapping into LinkedIn’s power to promote and connect expertise.
“LinkedIn Marketing Techniques for Law and Professional Practices,” a reference guide from the American Bar Association, is based on actual experiences. It covers each section of the LinkedIn personal profile page, and is broken into short segments to maximize accessibility and learning. It offers clear guidance, based on proven methods, to make each section work to greatest effect, while also providing long-term marketing techniques and personal branding concepts. It teaches the skill of developing a distinctive brand within a LinkedIn profile, and adds a special chapter for attorneys on ethics guidelines. The material provided in the book is not being taught in law schools and is essential to thrive professionally. It is targeted simultaneously to lawyers, accountants, other professional practitioners and consultants with or without a law school background.
Author Marc W. Halpert is a “multipreneur,” having started three companies, all of which he continues to operate. His latest business, connect2collaborate, spreads his LinkedIn and networking evangelism worldwide, to train and coach others to better explain their branding and positioning through their LinkedIn profile pages.
“LinkedIn Marketing Techniques for Law and Professional Practices” costs $49.95 and can be ordered by calling 800-285-2221 or online at http://shopaba.org.
- Posted September 19, 2017
- Tweet This | Share on Facebook
OFF THE PRESS
headlines Oakland County
- Whitmer signs gun violence prevention legislation
- Department of Attorney General conducts statewide warrant sweep, arrests 9
- Adoptive families across Michigan recognized during Adoption Day and Month
- Reproductive Health Act signed into law
- Case study: Documentary highlights history of courts in the Eastern District
headlines National
- Judge is accused of using racial slur, vulgar terms and ‘libtard’ label for employee offended by his comments
- ACLU and BigLaw firm use ‘Orange is the New Black’ in hashtag effort to promote NY jail reform
- Colorado Supreme Court considers whether habeas petition can free zoo elephants
- 4th Circuit upholds $1M sanction for law firm that tried to ‘sabotage’ federal court’s authority
- Don’t give money to law schools unless they teach originalism, conservative federal appeals judge says
- Average BigLaw partner compensation increased 26% in 2 years, reaching this high-water mark