Ferrari bows to Ford on name of new F1 car

ROME (AP) -- Ferrari will use the full name of its new car for the upcoming Formula One season following a trademark dispute with Ford. Ferrari unveiled the car last month under the full name "Ferrari F150th Italia," reflecting Italy's celebration in 2011 of the 150th anniversary of the nation's unification. Ford Motor Co. sued Ferrari in Detroit federal court, contending the Italian racing carmaker had violated its trademark over the pickup truck name F-150. Ferrari says it hasn't used the abbreviated F150 name commercially but would only use the full version to prove good faith. The F1 season starts March 13 at the Bahrain Grand Prix. Published: Wed, Feb 16, 2011